Qubed became Pakistan's first container eco-resort. Built in ten months from concept to operational, recognised with the IAP Design Award in 2024, and today rated 4.5 stars across more than 850 Google reviews.
In 2021, we built Qubed, Nathiagali In 2025, we built Abbot Manor, ThandianiWe've created one of Pakistan’s most recognized eco hospitality brands.
Conceived in contrast to conventional mountain development in Pakistan, Qubed was designed to demonstrate that preservation, design, and experience could coexist, without compromising commercial success.
01
Built without cutting a single tree
Designed around the natural landscape, not imposed onto it. Qubed was developed with a strict commitment to preservation, proving that construction and conservation can coexist without compromise.
02
Built against conventional wisdom
In a market driven by overdevelopment and short-term thinking, Qubed challenged the norm; prioritising experience, sustainability, and long-term value over speed and scale.
03
Built into a category defining success
The result was a highly sought-after destination with strong occupancy, repeat guests, and organic demand; establishing Qubed as one of Pakistan’s most distinctive eco hospitality brands.
Our mission is simple, yet ambitious: to redefine how Pakistan builds in its most valuable landscapes. Above Zero is designed as a purpose-planned mountain destination where nature is preserved, experiences are intentional, and every element is built to last - setting a new benchmark for the future.
Led by a consortium of proven builders, hospitality innovators, and strategic advisors. Combining decades of large-scale construction expertise with award-winning, nature-first hospitality. Together, they bring the capability to deliver at scale, and the vision to create something that endures.
Abdullah Khan
CEO
Abdullah leads Above Zero, having carried the project from concept to the formal partnership signed with the Govt. of KPK. A Carnegie Mellon trained technologist, Abdullah has worked at the UN and Careem, and held a leadership role at Zensys in Pakistan, before founding Qubed Hospitality.
Abid Arshad
Director
Abid leads Tahir Builders' involvement in Above Zero, bringing a fifty-four-year engineering track record to the ridge. Founded in 1971, Tahir Builders is one of the most established construction firms in the country, trusted across defence, government, and private sector mandates.
Yahya Chaudury
Marketing & PR
Yahya joins the leadership team at Above Zero working across brand strategy and marketing positioning, narrative, and early community. With nearly 15 years across banking, fintech, proptech, real estate, and tourism, Yahya has led award-winning brand and growth campaigns for brands in UK and Pakistan.
Dr. Umar Taj
Behavioral Decision Making
Umar is an Associate Professor of Behavioural Science. He delivers Executive Education at London School of Economics, University of Oxford and Warwick Business School. His current projects span the domains of tech, health, energy, finance, security, politics and education. He delivers research, consulting and capacity building programmes and has provided his services to over 50 global institutions delivering 200+ projects.